Suzuran History

Focusing on consumer benefit through high quality products.

  • Over 180 years of experience in cotton and 100 years in medical products.
  • Expertise in sterilized gauze and bandages, brought to cosmetic cotton market.
  • LilyBell brand cotton pads become market leader in China.
  • Baby brand becomes popular in Japan and Hong Kong.
  • Suzuran expands manufacturing to Vietnam and starts sale in India.
  • 1832 : Mr. Sahei Kunieda opens “Nankin Store,” manufacturing cotton bedding in Higashi-ku, Nagoya.
  • 1916 : The company was renamed Kunieda Shouten.
  • 1917 : Manufacture of absorbent cotton was started.
  • 1935 : Full scale manufacture and sale of absorbent cotton was started at what is now the location of the Nagoya Head Office.
  • 1958 : Company incorporated as Kunieda Company Limited.
  • 1961 : Kansai Kaishinsha Company Limited is incorporated in Itami. (Company name changed to Suzuran Sanitary Goods Co., Ltd. in 1968).
  • 1962 : Tokyo office established.
  • 1962 : Development, production and sale of “Suzuran” sanitary napkin.
  • 1963 : Suzuran establishes a factory dedicated to only manufacturing activities.
  • 1970 : Automatic refinement and bleaching equipment for gauze and bandages installed at Nishio factory. Allows integrated production system from unwoven fabric to finished products.
  • 1971 : New equipment allows the production of the cotton pads “New Puff” and “Cool Puff.”
  • 1979 : Kunieda Sanitary Goods Co., Ltd. merges with subsidiary Suzuran Sanitary Goods Co., Ltd. and takes the new company name Suzuran Sanitary Goods Co., Ltd.
  • 1984 : Finished installation of equipment to produce cleaning cotton wipes.
  • 1984 : Introduction of sterilization equipment.
  • 1985 : Manufacture and sale of “Opex” gauze with x-ray detectable thread.
  • 1991 : Construction completed on new head office building.
  • 1991 : New factory was founded to Shanghai, China.
  • 1992 : Tokoname factory was closed and the equipment shifted to Shanghai.
  • 1997 : New factory was founded in Suzhou, China.
  • 2000 : Shanghai factory acquired certification of ISO 9002.
  • 2002 : Cosmetic cotton brand “LilyBell” starts sale in Japan.
  • 2003 : Suzhou factory acquired certification of ISO 9001.
  • 2005 : Shanghai factory and Suzhou factory acquired certification of ISO 13485.
  • 2008 : Eiichi Kunieda becomes Chairman of the Board. Yasuhiro Kunieda becomes President and CEO.
  • 2011 : Signed a capital and business tie-up with Osaki Medical.
  • 2012 : Factory founded in Changzhou, China.
  • 2013 : Tokyo Office moved to Kanda, Tokyo.
  • 2017 : Factory Founded in Vietnam